______________________________ Blogging ______________________________

Mobile Friendly Test Tool, What Your Audience Wants, Blog Promotion Checklist, Speedlink 4:2015

Hi everyone, hope you all had a great and productive week! Recently, you may have received a notification email from Google Webmaster Tools about your site’s mobile friendliness. If you have not (yet) received one, it’s probably because your site is already mobile responsive/friendly or it is underway. IN any event, it seems that Google […]

5 Simple But Important Things To Make Your Blog Successful

Ah, blogging can be such fun – getting all your thoughts on paper, crafting material that you love and that you know can help others. It is a lot more fun to blog, though, when you know that you have people reading your posts. You need an audience when you write! Would you like to […]

4 Ways to Build Meaningful Relationships Using Your WordPress Blog Comments

When starting a WordPress blog, your main concern is probably to share your ideas through the content you publish. However, as you learn more about the nature of blogging, you’ll realize that there’s more to just writing content that caters to your…

10 Key Factors That Will Determine the Future of Google+

Google+ seems to be the social network that people love to hate. The industry almost has an internal clock about when to print the next article about Google+ dying. So what’s the real story here? Is Google+ going to die soon? Should you invest time in it? I will outline the way I look at

[ Continue Reading… ]

The post 10 Key Factors That Will Determine the Future of Google+ appeared first on Copyblogger.

_________________________ Business Opportunities ____________________

How to Make your Posts Appealing and Worldwide available

Are you a blog or a website owner? Would you like to make it bigger, better and stronger, as well as with more traffic in it? If you do so,…How to Make your Posts Appealing and Worldwide available is a post from: MakeMoneyInLife.com

How to Cope with Stress

Have you ever wondered how one could ever cope with stress? Said to be the disease of the 21st century, this one is really hard to beat, at any age….How to Cope with Stress is a post from: MakeMoneyInLife.com

A Short Guide to Setting Up and Online Store

Running an online business is one of the best ways to make money from home. It’s usually cheap, and you can do it from anywhere. If you choose to set up…

A Short Guide to Setting Up and Online Store is a post from: MakeMoneyInLife.com

_______________________ Converting Techniques ________________________

5 Uncomfortable A/B Testing Questions

AB testing is supposed to be straightforward and extremely transparent. It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. But is it really so transparent as we’d like to think? There are some uncomfortable questions about transparency, but we can answer them. In this post I’ll(…)

The post 5 Uncomfortable A/B Testing Questions appeared first on ConversionXL.

Conversion Optimization Essentials: now a book

Conversion optimization is a process, not tactics. Reading case studies, and blindly implementing that stuff is just stupid. If you’re serious about improving your skills as an optimizer, you need to start thinking in terms of processes. Ask yourself if you have a systematic way of optimizing websites? To address this issue, I created a(…)

The post Conversion Optimization Essentials: now a book appeared first on ConversionXL.

What Tools You Need When You Start a Testing Program

One of the great truths that people ignore when it comes to optimization is that you can fail with any tool. It’s only when you are trying to succeed that differences in tools really matter. Once you’ve established the right mindset for a successful program you are still going to need a number of tools(…)

The post What Tools You Need When You Start a Testing Program appeared first on ConversionXL.

_________ Earning Money _________

Black & Decker PAV1200W 12-Volt Cyclonic-Action Automotive Pivoting-Nose Handheld Vacuum Cleaner

Black & Decker PAV1200W 12-Volt Cyclonic-Action Automotive Pivoting-Nose Handheld Vacuum Cleaner PAV1200W Automotive Pivot VacView larger Easy Clean up for your Car, Truck or Boat The Black & Decker PAV1200W Automotive Pivot Vac makes cleaning your v…

Avital 4103LX Remote Start System with Two 4-Button Remote

Get the convenience of remote start with the smallest-size Avital remotes ever. Perfect for use with OEM keyless remotes integrated into the factory key. Long range remote start in a tiny package.

INNOVA 3320 Auto-Ranging Digital Multimeter

The INNOVA 3320 is a Auto-Ranging Multimeter designed to safely and accurately troubleshoot a variety of automotive and household electrical problems. It’s auto-ranging scales eliminate the need to dial in the correct range when making electronic meas…

_______ Entrepreneurship _______

Bullish Sentiment Picks Back Up

The brief pause in bullishness appears to have ended as bullish sentiment ticked higher again in our weekend Bespoke Market Poll.  As shown below, 60% of participans in our weekly poll are bullish, up 3 points from last week’s level of 57%.
Headin…

Your Online Content Should Deliver ‘Cognitive Ecstasy’

Jason Silva, host of National Geographic’s TV show ‘Brain Games’ and futurist with YouTube series ‘Shots of Awe,’ explains what makes great content online.

A Well-Trained IT Team: Your Company’s Secret Weapon (Infographic)

IT pros are the backbone of your business. Make sure they’re up to the tall task.

______ Ideas & Strategies ______

Web Traffic Through Search Engines: Content Generation

On the other hand, if you get high web traffic from optimizing your website for high engine listing…

Make money online with the latest work at home jobs. Now make money blogging from free website traffic sources. Making money online has suddenly bec…

Email is Officially Middle Aged! An Overview of The History of Email

It’s official- email is over the hill. This year, email is celebrating its 44th birthday, and to celebrate, Reachmail collected all of email’s most significant moments through the course of its history. Let’s take a trip down memory lane.

Email made its official debut in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message (he’s since forgotten what it said).… Continue reading »

The post Email is Officially Middle Aged! An Overview of The History of Email appeared first on Noobpreneur.com.

The Pros and Cons of Financial Software for Your Business

When it comes to managing your business finances, some companies have it all together, and other companies find themselves in a disaster.

Business finances can be tricky to handle, and some believe that using financial software is the answer to all business-related financial problems.… Continue reading »

The post The Pros and Cons of Financial Software for Your Business appeared first on Noobpreneur.com.

______ Internet Marketing ______

Mobile Friendly Test Tool, What Your Audience Wants, Blog Promotion Checklist, Speedlink 4:2015

Hi everyone, hope you all had a great and productive week! Recently, you may have received a notification email from Google Webmaster Tools about your site’s mobile friendliness. If you have not (yet) received one, it’s probably because your site is already mobile responsive/friendly or it is underway. IN any event, it seems that Google […]

5 Simple But Important Things To Make Your Blog Successful

Ah, blogging can be such fun – getting all your thoughts on paper, crafting material that you love and that you know can help others. It is a lot more fun to blog, though, when you know that you have people reading your posts. You need an audience when you write! Would you like to […]

Decreasing Facebook Organic Reach: What You Need to Know

We all know the power of social media traffic, and Facebook’s in particular.

Building an engaged fan base on Facebook is a great way to interact with your most die-hard followers, increase website traffic and (hopefully) sales.

But recent changes in the Facebook organic reach algorithms could have big effects on your website’s traffic and your social media.

How It All Works

Just like in the search engine world, there is paid and organic traffic on social media platforms like Facebook. You can pay for ads to be displayed in front of your target audience (whether they are your fans or not) and you can also get interactions (likes, clicks, website visits) from free or organic posts you make.

Just like SEO, organic posts are gold when they work well and go viral. You post something awesome, your fans see it, engage with it, their friends see it, become fans and the circle of social media life goes on and on.

But Facebook doesn’t blast out every single one of your posts to all of your audience. If they did that, timelines would be so active that everyone would easily miss posts from friends and family because of business posts. 

Can you imagine missing a video of your niece’s first steps because the Jiffy Lube page you liked two years ago to get a 10% discount on your oil change pushed it out of view on your timeline?

There would be riots in the streets!

That is why Facebook uses algorithms to decide which posts would interest its users the most and whether they should be displayed in your timeline. The more you interact with a person, page or  group the more likely you are to see their stuff. From the page perspective, the more your fans engage with your content, the more people see it.

The New Rules

But now Facebook is adding some tweaks to its algorithms. When a page’s posts are “too promotional,” it will not push that post out to a lot of your fans.

If content is too salesy, or pushes the fan to buy something, enter a contest, install an app or something along those lines, then Facebook will restrict how many users get to see it.

According to AdAge:

A Facebook spokeswoman said the company’s algorithm will evaluate these promotional posts with the same filters it puts on ads — checking, for example, how many people engage with or hide them — when determining whether to let them into people’s news feeds.

Why the Change?

The most obvious answer as to why these rules have been tweaked is because Facebook likes money.

It’s a public company with stockholders and Wall Street to answer to. They need to show revenue growth in line with projects or the stock suffers.

Hey, all of those Mark Zuckerberg hoodies aren’t going to buy themselves…

By restricting the organic deployment of these promotional posts Facebook is telling advertisers that they can still push this kind of content but they are going to have to pay to play.

Beyond the dollars and cents side of this, there is also a user experience angle to look at.

Promotional posts usually suck. You’re on Facebook to engage with friends and family and some page is hocking their wares in your timeline.  Maybe it’s the greatest deal in the world but if you’re not in that mindset then that post goes from pure gold to mud on the bottom of your shoe.

By making promotional posts less effective and forcing those who want to run them to pay for an ad, Facebook hopes to limit the number of these posts in general and give its user a better experience.

Why This Shouldn’t Phase You

Are your eyes are welling up with tears? Are you getting ready to scream, “It’s not fair! Those are my fans they should get to see every single thing I post! Facebook is screwing the small business/marketer to make more money!”?

If so, then I’m going to need you to go sit in the corner over there with all of the SEOs who are mad at Big Bad Google for changing its search algorithms and “forcing” marketers to turn to paid advertising.

Fair has nothing to do with any of this. It’s like my Grandma always said: “Fare is what you pay to ride the bus.” Facebook and Google make the rules and if you want to play in their sandboxes, you have to follow those rules.

Stop whining on forums and spend that time writing better content or creating a killer ad campaign. 

And you really shouldn’t have been dependent on this type of content in the first place. Social media and Facebook are all about creating engagement by offering valuable content and, if you’re lucky, forming a community around your brand.

If all you did was bombard your fans with sales promotions, then I’m shocked you have any fans at all.

Could you imagine being at a party and right after you are introduced to someone they proceed to try and sell you something? You politely excuse yourself but every time you run into them, they are pressuring you to buy something again.

Yup, it’s just as annoying and anti-social online.

Don’t let these changes phase you by continuing to create solid, valuable content that your fans will want to engage with. If you have a promotion to run or want to get a little salesy (hey, we all have to keep the lights on, right?) that’s fine.

Create an ad campaign and target only fans of your page. That way you limit your ad costs by targeting only those people on Facebook who have shown some interest in you.

Have you noticed a drop in your organic reach on Facebook? Have you had to alter your social media marketing strategy because of it?

________ Passive Income ________

SPI 145: How to Become a Contributing Writer on Large Media Sites — From Bread Delivery to Content Delivery with Kimanzi Constable

You’ll love this story. A former bread delivery man turned successful self-published author, who then got a multi-book deal as a result of his published work. Kimanzi Constable not only gives us an amazing & inspiring story, but he gives us a ton of actionable advice too – especially when it comes to something he’s finding success with now, which is contributing articles on large media sites. Here’s how you can do that too…

SPI 145: How to Become a Contributing Writer on Large Media Sites — From Bread Delivery to Content Delivery with Kimanzi Constable is a post from: The Smart Passive Income Blog

What You Need to Make Your Blog Mobile-Friendly

We live in an era where smart phones and tablets are an integral part of our lives. Now there are more people browsing the internet on mobile to those using a desktop computer. There will be 2 billion of smart phone users by 2015, according to this study by eMarketer. And more than 80% of […]

SPI 144: Building a Million Dollar Business in 12 Months – with Ryan Moran

This episode is here by popular demand. Since featuring a couple of past sessions about using Amazon to sell and fulfill products for your business, a lot of you have been asking for more. More detail, more specifics. An exact how-to of how it’s all done. Well, Ryan Moran brings all of that, and more, to us today. Check it out.

SPI 144: Building a Million Dollar Business in 12 Months – with Ryan Moran is a post from: The Smart Passive Income Blog

______________________________ Resources ______________________________

27 Ways to Stumble on Unbeatable Content Ideas (FS088)

You may not feel like it, but you are absolutely skillful enough to create high performing and impactful stuff. (We’re talking about blog posts, podcasts, infographics, products, etc.) You’re capable of it, but if you’re like many of us indie entrepreneurs, you haven’t yet.

The Psychology of Your Customers

I will reveal the secret psychology that makes your customers buy. And before you ask, “Does this work for coaches? Or web designers? Or how about physical products?” The answer is YES. Because it’s not about your product or the system you use to sell your product. It’s about the psychology of your customer. Know […]

How to Painlessly Plan Your Next Business Project

How to Painlessly Plan Your Next Business Project Why don’t entrepreneurs just get started on the projects they talk about all the time? We hear from aspiring and current business owners all the time who have dreams of taking on projects big and small, often times hearing from them multiple times about the same project.

_____________________________ Saving Money _____________________________

12 Awesome Ways to Use Apple Cider Vinegar

Apple cider vinegar (ACV) is one of the most versatile ingredients you have in your kitchen. And what’s even more exciting is that its application can be extended far beyond the food world. First, it’s important to understand that raw, unfiltered apple…

5 Ways Women Are Better Investors Than Men

It’s no secret that the finance and investing industries are dominated by men. The 2013 Catalyst Census study, for example, found that within Fortune 500 companies, women represented only 11.4% of CFOs and 17.6% of executive level officers in finance a…

6 Foods Scientifically Proven to Increase Your Lifespan

Abraham Lincoln once said, “In the end, it’s not the years in your life that count. It’s the life in your years.” True. But also… a few more years couldn’t hurt. (See also: Live Long and Prosper With These Healthy Habits)

Over the last 150 years, human life expectancy has doubled,…

____________________________ SEO and Traffic ____________________________

27 Ways to Stumble on Unbeatable Content Ideas (FS088)

You may not feel like it, but you are absolutely skillful enough to create high performing … [Read More...]

Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday

Posted by randfish Depending on your industry, the more obvious and … [Read More...]

E-Commerce KPI Study: There’s (Finally) a Benchmark for That

Posted by ProfAlfonso Being a digital marketer, I spend my day knee-deep in data. The … [Read More...]

_________________________________ Trends _________________________________

12 Awesome Ways to Use Apple Cider Vinegar

Apple cider vinegar (ACV) is one of the most versatile ingredients you have in your kitchen. And what’s even more exciting is that its application can be extended far beyond the food world. First, it’s important to understand that raw, unfiltered apple…

5 Ways Women Are Better Investors Than Men

It’s no secret that the finance and investing industries are dominated by men. The 2013 Catalyst Census study, for example, found that within Fortune 500 companies, women represented only 11.4% of CFOs and 17.6% of executive level officers in finance a…

6 Foods Scientifically Proven to Increase Your Lifespan

Abraham Lincoln once said, “In the end, it’s not the years in your life that count. It’s the life in your years.” True. But also… a few more years couldn’t hurt. (See also: Live Long and Prosper With These Healthy Habits)

Over the last 150 years, human life expectancy has doubled,…

Plans to Prosper: Small Biz Marketing Doesn’t Mean Small Impact

As a small business owner, you have been told more than a million times, “You need to market your business. It won’t promote itself.” And many small business owners would gladly agree. But implementing that advice is harder than it sounds. With all of the marketing advice out there, how do you know where to …

Advice or criticism?

It’s quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that’s different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with…

       

Week Is a Busy One For Online Business Events

If your looking for online business events, this week could be  particularly busy one. The new year is well under way and there are lots of events coming up to keep you busy. Lots will also be happening in locations as different as New York and even in Israel for those interested in events they …