______________________________ Blogging ______________________________

Google Introducing ‘Mobile Friendly’ Tags in Search Results and Signal It Will Start Impacting Search Rankings

Over the last couple of years any blogger who has paid attention to their analytics will know that how people are reading blogs is changing. No longer are people simply arriving on your blog on their desktop computer or laptop but on tablets, mobile phones and more. Today I took a look at the change […]

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Google Introducing ‘Mobile Friendly’ Tags in Search Results and Signal It Will Start Impacting Search Rankings

Making The Impossible Possible: How I Created A Full Time Blogging Income With No Qualifications

This is a guest contribution from freelance writer Stacey Corrin. It was a dark day in November 2012 when I first began to blog. Rain lashed the windows of the home we’d just moved into. Removal boxes lay strewn across the floor and the cries of my newborn twins rang shrill in my ears. I […]

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Making The Impossible Possible: How I Created A Full Time Blogging Income With No Qualifications

How to Use Content Curation to Create a Recurring Revenue Business

It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio,

[ Continue Reading… ]

The post How to Use Content Curation to Create a Recurring Revenue Business appeared first on Copyblogger.

Where I’ll be Speaking in 2015

I’ve had a few people asking in the last few weeks where I’ll be speaking in 2015 – I can’t believe the end of the year is so close! I love speaking and am excited by some of the opportunities next year. I hope you’ll consider joining me both here in Australia and Internationally. Next […]

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Where I’ll be Speaking in 2015

_________________________ Business Opportunities ____________________

How to Get Ready for a Conference

  Have you recently received an invitation to an Academic Conference or you have enrolled all by yourself? Do you feel kind of uncomfortable thinking of the approach, the outfit,…

How to Get Ready for a Conference is a post from: MakeMoneyInLife.com

MailChimp On What Drives Holiday Sales

MailChimp Survey: Small Businesses Count on Email to Drive Holiday Sales Email marketing will grow faster than any other marketing tactic in 2014 More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% […]

The post MailChimp On What Drives Holiday Sales appeared first on Small Business Opportunities.

How to Act Rich

Have you ever wondered how does a rich man act? Would you like to have that most-wanted attitude most of us are looking to take up at least once in…How to Act Rich is a post from: MakeMoneyInLife.com

_______________________ Converting Techniques ________________________

How to Use Qualitative Research to Drive Conversions

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you ‘why’. The goal(…)

The post How to Use Qualitative Research to Drive Conversions appeared first on ConversionXL.

How to Make Your Confirmation Emails Not Suck (and Make Money)

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Because confirmation emails are triggered by the user’s actions, your customers are expecting something – which means they open, notice and engage with them. Experian found that confirmation(…)

The post How to Make Your Confirmation Emails Not Suck (and Make Money) appeared first on ConversionXL.

Announcing: ConversionXL Live 2015

Several years in the planning, now it’s finally coming: our own conversion optimization event. We’re calling it ConversionXL Live. You’ve read the blog. Now come see the highest quality growth & optimization topics discussed live. Dates: March 11-13, 2015 Location: just outside of Austin, TX Website: live.conversionxl.com My promise: it’s going to be the best conversion(…)

The post Announcing: ConversionXL Live 2015 appeared first on ConversionXL.

_________ Earning Money _________

How to Get Ready for a Conference

  Have you recently received an invitation to an Academic Conference or you have enrolled all by yourself? Do you feel kind of uncomfortable thinking of the approach, the outfit,…

How to Get Ready for a Conference is a post from: MakeMoneyInLife.com

How to Act Rich

Have you ever wondered how does a rich man act? Would you like to have that most-wanted attitude most of us are looking to take up at least once in…How to Act Rich is a post from: MakeMoneyInLife.com

5 Ways to Improve Your Workforce’s Productivity

Companies that do well generally have one thing in common: their workers are extremely productive. How they go about it however, is an entirely different story. There are schools of…

5 Ways to Improve Your Workforce’s Productivity is a post from: MakeMoneyInLife.com

_______ Entrepreneurship _______

10 Ways to Work with Google’s Pandas and Penguins

In the past few years, Google’s updates frustrated honest marketers who thought they were following all of the rules yet wound up getting kicked back in page rank. Well, now Google is clearly updating their algorithms in an attempt to further reduce spammers – not upset advertisers and businesses who are using ethical practices.… Continue reading »

The post 10 Ways to Work with Google’s Pandas and Penguins appeared first on Noobpreneur.com.

12 Can’t-Miss Tools for E-Commerce Entrepreneurs

What is one tool or dashboard all e-commerce enterpreneurs should use and why?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.… Continue reading »

The post 12 Can’t-Miss Tools for E-Commerce Entrepreneurs appeared first on Noobpreneur.com.

Need to Up Your Game at Work? Get Outdoors!

As unlikely as it may sound, spending leisure time outdoors can help your work life, regardless of whether you’re a graphic designer or lawyer. You may not see yourself as Ray Mears but here are a few scientifically-backed reasons why you may want to reconsider.… Continue reading »

The post Need to Up Your Game at Work? Get Outdoors! appeared first on Noobpreneur.com.

______ Ideas & Strategies ______

MailChimp On What Drives Holiday Sales

MailChimp Survey: Small Businesses Count on Email to Drive Holiday Sales Email marketing will grow faster than any other marketing tactic in 2014 More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% […]

The post MailChimp On What Drives Holiday Sales appeared first on Small Business Opportunities.

The Female Collaborative

The Female Collaborative – Empowering Women in Business to Soar The Female Collaborative launching late November 2014 is set to become the leading platform for female entrepreneurs in Australia. The brainchild of founder Tarnya Cook, a Melbourne-based networking expert, mentor and speaker, The Female Collaborative is an online platform and community for women in business […]

The post The Female Collaborative appeared first on Small Business Opportunities.

10 Ways to Work with Google’s Pandas and Penguins

In the past few years, Google’s updates frustrated honest marketers who thought they were following all of the rules yet wound up getting kicked back in page rank. Well, now Google is clearly updating their algorithms in an attempt to further reduce spammers – not upset advertisers and businesses who are using ethical practices.… Continue reading »

The post 10 Ways to Work with Google’s Pandas and Penguins appeared first on Noobpreneur.com.

______ Internet Marketing ______

The Ultimate Rule of Search Engine Marketing

The average search engine experience for a consumer goes something like this: Something will pop into someone’s head, and they need the Internet to get more information.

They then search for what they’re thinking about at that time. Sometimes it’s something they want to buy, and they’re looking to find out how much it costs or where they can buy it from.

What you want is for that result that pops up ever so conveniently to be your website. Unfortunately, this isn’t guaranteed to be the case for you just because it would be ever so nice!

Your website has to prove itself relevant for that search term before Google will display it in the results, and you have to know which search terms to make your website relevant for in the first place.

This is what search engine marketing is all about: figuring out what people will need, what they will enter into the search engines when they look for it it, and how to make your website relevant to that topic in the eyes of Google.

You might be thinking, “I already do that. I know what search engine marketing is.” But I’m challenging you to think about how you approach search engine marketing, by always keeping in mind the ultimate rule of search engine marketing.
 

So What is This Ultimate Rule?

The rule: It’s all about them. Your audience. Your niche market.

Their whim is your focus. If you can master this concept, then you’ll have a lot more success with search engine marketing. Focus on them, then work your website to match, rather than focusing on your website and trying to find an audience to match.

Too often when thinking about search engine marketing, people start their train of thought with a lot of personal pronouns. It sounds like this:

  • What is my website about?
  • What products do I promote?
  • How can I get people to come to my website?
  • How do I get them to the merchant I’ve chosen?

The reality of marketing is that things will get a lot easier when you put the audience’s thoughts before your own, as their searches are what it ultimately comes down to. Spot the difference:

  • Who is the audience for this niche?
  • What do they want?
  • What are they already looking to find?
  • What do they need urgently?

It’s easier to promote products to a natural demand than it is to create demand for products just because that’s what you promote on your website:

Buyer intent

You want to find a swiftly flowing river of buyer intent to place your website smack bang in the middle of, like a dam for catching that torrent of lucrative traffic. After all, a dam without a river isn’t going to do much, but a dam in a large river with a strong current is going to have all the water it needs!

To summarize this ultimate rule, what you need to do is: Find out what consumers need: Discover the natural demand in your niche.

You need to find the products that people already want, rather than just trying to push products that you’ve found. Without the research, for all you know, the products you’re promoting could be as exciting to your market as going to the dentist.

That’s why you’re about to learn how to figure out who your market is, what they already want and how to find the best products to align with their needs.

Targeting Customers Who Already Know What They Need

Some of the people using search engines already know exactly what product they want, right down to the brand and make, sometimes even the color. They will search with specific terms, such as “Where can I buy a gold iPhone 6 plus?” Some only know what type of product they want, or what purpose they want to it to achieve. Either way, they’re all searching with the goal of finding a product to meet their needs.

Why Target These Customers? 

The great thing about customers that already know what they’re looking for is that they usually have high buyer intent. That means they’re ripe for the picking, and if you can direct them to the sales page they’re looking for, they’re the most likely to buy something right there and then. 

It can be more work to find and target them, and there will be fewer of them than there are general searchers, but once you’ve got them, they’re the easiest to sell to — so it’s well worth it!

How Do I Target These Customers? 

It’s all about finding the products people are searching for, and finding the most popular high-buyer-intent search terms. More demand means more people that you can target. More people that you can target means more opportunities for getting a cut of the commission pie. 
 

How Do I Find the Products People are Searching for Most?

To discover which products are the most in demand in your niche, you want to compare search volumes for product-specific keywords.

1. Find products to research

I’d start by finding a range of products to compare. You can do this by searching in an affiliate network such as ClickBank for popular products in your niche (find out more about that process here). Here’s a quick screenshot of “The Venus Factor” and “6 Minutes To Skinny”, which are both products I’ve found under “Diets and Weight Loss” in the “Health & Fitness” category on ClickBank:

marketplace

You can also search niche-related forums for products that people are recommending or talking about:

weight loss forum

If you discover product trends, you can look into them to see whether or not they offer an affiliate program.

2. Check the Search Volumes for the Product Names

Once you have a list, load up Traffic Travis. Enter in each product name as a search term, and compare how many people are specifically searching for these products in a month. 

Product-specific search terms

I’ve just quickly entered those two products from before, “The Venus Factor” and “6 Minutes to Skinny,” but you’d likely enter more to compare. I can see already from this search that The Venus Factor has roughly 27,000 monthly searches, while 6 Minutes to Skinny only has about 1,600. Both are good numbers, and both have low competition too which is great, but The Venus Factor has won out as the product the most people are actively searching for. 

Someone searching specifically for a product like that is more likely to be ready to buy that product than someone who’s just searching for something generic like “Weight Loss,” so it’s a good idea to target that product by promoting it on your website with product-specific keywords.

3. Use High-Buyer-Intent Keywords to Attract the Most Profitable Traffic

Try using the product name with a variety of buyer intent words as kickers. For example:

  • Buy The Venus Factor
  • Cheapest price for The Venus Factor 
  • The Venus Factor discount
  • Where is the best place to get The Venus Factor?

You can find a huge list of these for inspiration in the Niche Hacks blog post, “Buyer Keywords List: 220 Red Hot Keywords With Buyer Intent.” Some of these won’t apply directly to a specific product, but most will apply to a general product type such as “weight loss product.”

To get a good list of these, head to the AffiloTools keyword research tool here. Enter your niche or sub-niche name, then click “Search.” Click on “Competition” twice to sort from lowest to highest, and then look for phrases which have this low competition but higher search volumes:

AffiloTools keyword research

Once you’ve listed a few that look good, try adding any of those buyer intent keywords, for example:

  • Best before and after fat loss in a year
  • Product with good before and after fat loss
  • Before and after fat loss for women
  • Healthy looking before and after fat loss

4. Find More Words to Use as a Base for High-Buyer-Intent Keywords

You’ll want to enter other words into AffiloTools to get more ideas for keywords. Here are some types of words that you can look out for when browsing your niche’s forums:

  • Niche-specific lingo or terms 

    • E.g., “Interval Training” for fitness
  • Questions people are commonly asking
    • E.g., “Where’s the best place to get low-fat recipes?”
  • Problems that people have (particularly product related)
    • E.g., “I can’t seem to find a way to tighten my wobbly thighs.”

This can also be good for discovering what audiences want from a product  but that is perhaps not available yet.

When you have some words or phrases ready to go, try them in AffiloTools to find more keywords with high search volume and low competition. Then try adding high-buyer-intent kickers wherever they could be relevant, such as “Best price for interval training guide.” You can then promote the best products to fit, while targeting keywords that attract buyers.
 

Where to now?

Anyone searching for specific products or phrases like this is already on the hunt for something to meet their needs, rather than general information on a niche like fat loss. This is why you need to try promoting products that are well sought after, as well as targeting keywords with these buyer intent kickers in your website content.

You can learn more about using keywords in your content for SEO in this free lesson, “4 Areas of On-Page SEO to Tweak on Your Site.” Check over your website, and start adding content that will really sell. For information on the types of content that does well for conversions, check out point three of this free lesson, “7 Steps To Improve Conversion Rates.”

Search engine optimization is one thing, but this is search engine marketing.

Add Rocket Fuel to Your Career with UX Training

User Experience, or UX, training is a great way to supercharge your career no matter if you’re a freelancer, own your own online marketing business or have (or are looking for) a job in the online design world.

Understanding the principles of UX can be extremely valuable to online marketers in general, even if it isn’t something you want to focus on full time. Even the most basic user experience training will give you amazing insights into website design, online advertising, conversion optimization and much more.

Long story short, UX training courses are totally worth it.

What is UX

UX, or User Experience, describes all aspects of how people interact with a product, service or company.

Or to be a little more precise, here’s a definition from Nathan.com:

“The overall experience, in general or specifics, a user, customer, or audience member has with a product, service, or event. In the Usability field, this experience is usually defined in terms of ease-of-use. However, the experience encompasses more than merely function and flow, but the understanding compiled through all of the senses.”

The most common use of UX terminology is in reference to digital products like websites, operating systems and other electronic products. Usually, it is considered a niche discipline in the larger online design field, but it can also refer to offline products as well. 

Why UX Training is Important

Even if you can’t draw a straight line and couldn’t operate Adobe Photoshop to save your life, getting some training in the user experience field will help you out immensely.

Not only is it a highly sought after skill set, but UX touches almost every other part of online marketing.

Just imagine how much better of an online marketer you could be if you had a better understanding of:

  • How and why visitors used your website.
  • What made them click.
  • What made them bounce.
  • Why some banners convert better than others.
  • Where to position elements on your website to increase conversions and make you more money.

That is what good UX training can do for you.

Where to Start

Hopefully I have done a good job of convincing you about the importance of UX and the vital role it plays in our online marketing world.

And if you want to learn more, the best place to start is by reading up on the subject matter. For an awesome overview, I suggest this post.

Reading

If your pump is really primed, then it’s time to go beyond the basics and learn all about UX by doing some reading.

There are many great books out there that cover the subject matter and most provide hands-on training and real-world examples to help those who learn better by doing than just reading.

Here is a list.

Online UX Training

If book learning isn’t your thing and you want more interaction than what paper and ink can offer, then you need to get after some UX training courses online.

These range in price from smaller monthly fees ($25) to upwards of $500, but no matter your needs or budget, there is something out there for you.

Check out this list of training courses in the UX field.

You can also take your education offline and hit up some User Experience conferences like these.

UX Degrees

If you’ve found that UX is your thing, then why not get a sweet piece of paper proving to the world that you know your stuff?

While the field of UX is relatively new to the higher education world, there are many schools that offer certifications and degrees in it. Or, they offer curricula that encompass a wide swath of the UX-related fields (human-computer interaction, digital design, etc.).

Here is a listing of schools around the world that might just fit the bill for your higher education plans.

Dip a Toe or Dive Head First?

No matter if you want to get just the basics of UX down to help round out your online marketing knowledge or you’re head over heels in love with this field, increasing your User Experience training is a solid win for you.

Start your UX journey today and let us know how it’s affected you down the road!

4 Reasons You Should Look Into Self-Employment

Self-employment is something I highly recommend that people try out if they are not happy working for someone else. I know a few people who actually hated self-employment and left the self-employment world, but I know many people who have tried self-employment and will never go back to working for someone else. Myself? I am […]

________ Passive Income ________

SPI 136: How to Build an Online Course that Sells with David Siteman Garland

One of the best ways to generate passive income is to sell an online, digital course. In this episode, we chat with David Siteman Garland who gives us step-by-step instructions for creating an online course that actually sells. This is the one that’s been in demand for a while, so check it out…

SPI 136: How to Build an Online Course that Sells with David Siteman Garland is a post from: The Smart Passive Income Blog

10 Ways to Increase Traffic to Your Blog

Traffic, traffic, traffic : we always want more! As a blogger, you like to read any suggestion to receive more traffic to your website. Building a blog seems easy, but getting a lot of visitors and readers is not so obvious. There are several ways to bring traffic to your blog, and a lot of […]

My Income Report – September 2014

My latest income report. Yes, it’s a couple months behind…and here’s why.

My Income Report – September 2014 is a post from: The Smart Passive Income Blog

______________________________ Resources ______________________________

Start a Blog with Me?

Start a Blog with Me? Blogging has been one of the most valuable things I’ve ever done in my life. As I said back in August (when I wrote Should I Start a Blog?), I don’t know of many other ways to spend your time that can lead to a bigger impact or payoff.

Essential Habits and Motivation for Entrepreneurs (an Interview with Leo Babauta)

Click play on the video above. Staying motivated and changing ineffective habits are both essential skills for anyone working to become self-employed. When you don’t have a boss or team to keep you on track, being able to change your behavior yourself can literally equal the difference between success and failure.

artemis boat cheap louis vuitton bags in the louis

Cup outteridge will helm artemis racing boat in louis vuitton cup There has been no formal announcement from artemis racing, but it was learned wednesday that 26 year old australian nathan outteridge will steer the swedish syndicate boat in the louis vuitton cup. Nathan outteridge(On the right)Is set to steer the artemis boat cheap louis […]

_____________________________ Saving Money _____________________________

How to Manage a Flexible Work-at-Home Schedule as a Freelancer

This post is from Careful Cents contributor Erin, who owns the blog Journey to Saving. Over the next six months she’ll be documenting her backwards journey to self-employment. You can read her next steps here. Those of us who work from home often hear how good we have it compared to everyone else. According to some, all we do is sleep […]

The post How to Manage a Flexible Work-at-Home Schedule as a Freelancer appeared first on Careful Cents.

Ask the Readers: Will You Be Shopping on Black Friday?

One of the year’s biggest retail events is almost upon us! Black Friday and its less chaotic sibling Cyber Monday promises deep discounts and virtual steals if you know where to look. And if you really need a new TV. The rest of us will probably still …

The 9 People in Your Life Who Are Keeping You Poor

You don’t always need any help making dumb financial choices… but these nine people might be inadvertently rooting you on. (See also: Is Peer Pressure Keeping You Poor?)
1. Your Spouse

There are many ways your spouse can hurt your finances, eve…

____________________________ SEO and Traffic ____________________________

Start a Blog with Me?

Blogging has been one of the most valuable things I’ve ever done in my life. As I … [Read More...]

Essential Habits and Motivation for Entrepreneurs (an Interview with Leo Babauta)

Click play on the video above. Staying motivated and changing ineffective habits are both … [Read More...]

Top 10 Mistakes in Starting an Online Business (FS080)

We’ve worked with hundreds of entrepreneurs over the past 3 years and in this … [Read More...]

_________________________________ Trends _________________________________

Nick Ganju on The Majesty of Ping Pong, Poker, and How to Write Hit Songs

(Photo: Foxxyz) “It turns out that writing Tetris on your calculator doesn’t actually win you the cheerleaders.” -Nick Ganju  Housekeeping Note: The e-mail subscribers who won the SONOS PLAY:1 (The Best $200 on Sound) are Drew Glaser and Kristopher Chavez. Guys, keep an eye on your inboxes! Are you still not an e-mail subscriber? It’s free, […]

5 Social Media Strategies You Must Avoid

Social media marketing is a powerful tool and you can generate huge amounts of traffic if utilized properly. The problem with using social media networks these days is that spamming has become a major issue. Social networks are changing the […]

The tragedy of the last 10%

In a competitive market, if you do the work to lower your price by 10%, your market share grows. If you dig in deep, analyze, reengineer and make thoughtful changes, you can lower your price another 10%. This leads to…

       

The New LeadPages WordPress Plugin Kicks Ass

For the past few months, Internet marketers have been taking advantage of LeadPages’ new timed popup and exit popup LeadBoxes to automatically turn their visitors into email subscribers. Now, they’ve releasing a new, updated WordPress plugin that makes deploying these […]

Inventing a tribe

I can’t think of a single time that an individual or an organization has created a brand-new worldview, spread it and then led that tribe. There were Harley-type renegades before there was Harley Davidson. There were digital nomads before there…

       

Top 25 Affiliate Marketing Minds of 2014

Affiliate marketing is celebrating its 20th year anniversary this month and to honor the industry, the good folks at GeoRiot are honoring those that have shaped and continue to shape the industry in some big ways. It seems I’m kinda […]