______________________________ Blogging ______________________________

The Only Business Training Resource I Promote Just Opened for Enrolments for One Week

I only promote one blogger training resource each year and this is the only week this until 2016 that they have enrolments open. I’m very fussy about what blogger training resources I promote (because there is so much hype and dubious practice in this space) but today have a recommendation for an authentic and valuable […]

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

The Only Business Training Resource I Promote Just Opened for Enrolments for One Week

3 Reasons to Stop Relying on How-To Lists for Information (and What to Do Instead)!

 This is a guest contribution from Daryl Rothman. The truth is out there. At least, we hope so. How-to lists are all the rage in the burgeoning blogging world. And many are good, but there is an absolute deluge. The list of lists is growing. Who has it right? How do you choose? What lists […]

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

3 Reasons to Stop Relying on How-To Lists for Information (and What to Do Instead)!

Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System

In the movie Amadeus, the creatively frustrated composer Antonio Salieri discovers pages of Mozart’s original, handwritten compositions and remarks, with utter anguish: He had simply written down music already finished in his head. Page after page of it — as if he were just taking dictation. When it comes to writing, do any of us

Read More…

The post Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System appeared first on Copyblogger.

Why is Responsive Website Design A Big Deal In 2015 and How It Can Boost Your Rankings

Google has been rolling out some really stringent updates like Panda and Penguin. This time Google is back with one more update – Mobile Friendly which basically aims to improve site rankings of the websites which are responsive. The algorithm will affect all the websites which have mobile usabililty issues and hence, it is now […]

_________________________ Business Opportunities ____________________

ProCleanse Has New Water Filtration Device

ProCleanse LLC, a subsidiary of environmentally focused soil, water and vegetation management solutions company Profile Products LLC, has developed a next-generation home water filtration device that produces safe drinking water on the first day of use without the need for frequent maintenance, chemical additions, component replacement or other drawbacks associated with alternative products. Patent-Pending For […]

The post ProCleanse Has New Water Filtration Device appeared first on Small Business Opportunities.

Top Side Business Ideas for Busy People

Are you a busy man? Welcome to the club. We all are, regardless of age or location. We always seem to lack time, the must piece we are craving for…Top Side Business Ideas for Busy People is a post from: MakeMoneyInLife.com

5 Books You Should Read If You Want to Get Rich

Let’s face it, everyone wants to get rich, and in order to do so we all try to learn and educate ourselves so we can achieve our goals. Books can…

5 Books You Should Read If You Want to Get Rich is a post from: MakeMoneyInLife.com

_______________________ Converting Techniques ________________________

Lies Your Optimization Guru Told You

Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe.  Due to this we become(…)

The post Lies Your Optimization Guru Told You appeared first on ConversionXL.

Conversion Feud – Live Entertainment Show at ConversionXL Live 2015

At ConversionXL Live fun is a serious business. This year we tried something never done before – we played a Family Feud style game show we called Conversion Feud. We had two teams of speakers, trying to guess what the actual conference audience (who were surveyed before) answered to questions asked from the contestants. Here’s a recording(…)

The post Conversion Feud – Live Entertainment Show at ConversionXL Live 2015 appeared first on ConversionXL.

10 Best Practices for Better B2B Website Experience

Best practices are starting points: if you have no data, start with these. They are not what you should end up with, but it’s where you start (the optimization). That’s an important distinction. Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B(…)

The post 10 Best Practices for Better B2B Website Experience appeared first on ConversionXL.

_________ Earning Money _________

Top Side Business Ideas for Busy People

Are you a busy man? Welcome to the club. We all are, regardless of age or location. We always seem to lack time, the must piece we are craving for…Top Side Business Ideas for Busy People is a post from: MakeMoneyInLife.com

5 Books You Should Read If You Want to Get Rich

Let’s face it, everyone wants to get rich, and in order to do so we all try to learn and educate ourselves so we can achieve our goals. Books can…

5 Books You Should Read If You Want to Get Rich is a post from: MakeMoneyInLife.com

Things you Should NOT Invest your Money Into

Nowadays, everyone is looking for taking up the greatest way in life, without mistakes. We know that just a single step out of the right way might make our careers…Things you Should NOT Invest your Money Into is a post from: MakeMoneyInLife.com

_______ Entrepreneurship _______

How to Make Your Website Your Best Brand Ambassador

Branding has changed significantly over recent years, and marketers have had to learn new rules as they adapt to new technologies. While content and social media branding strategies are essential, your website also plays a key role in your branding. Building a strong brand involves creating a site that enables your brand to differentiate itself from the competition.… Continue reading »

The post How to Make Your Website Your Best Brand Ambassador appeared first on Noobpreneur.com.

Mission Possible: It is Easier to Attract Visitors to Exhibition Booths than Ever Before

Trade shows are corporate war zones – perhaps they are the front lines of engagement between the trifecta of customer, competition, and your own brand. On the surface, your commercial event or tradeshow may appear to seem happy go lucky – but the illusion is the product of months of planning to stand out, lure customers, and close deals.… Continue reading »

The post Mission Possible: It is Easier to Attract Visitors to Exhibition Booths than Ever Before appeared first on Noobpreneur.com.

6 Utterly Destructive Business Boo-Boo’s

The number of good habits it takes to successfully run a small business is something that’s different for everyone, regardless of what industry they work in. Finding all the good traits we need to be successful can take years, but they will eventually come.… Continue reading »

The post 6 Utterly Destructive Business Boo-Boo’s appeared first on Noobpreneur.com.

______ Ideas & Strategies ______

ProCleanse Has New Water Filtration Device

ProCleanse LLC, a subsidiary of environmentally focused soil, water and vegetation management solutions company Profile Products LLC, has developed a next-generation home water filtration device that produces safe drinking water on the first day of use without the need for frequent maintenance, chemical additions, component replacement or other drawbacks associated with alternative products. Patent-Pending For […]

The post ProCleanse Has New Water Filtration Device appeared first on Small Business Opportunities.

Kaiku Visa Prepaid Card Review

If you are looking for a prepaid card, I found the BEST one for you. I recently had the opportunity to review the Kaiku Visa prepaid card and it did not disappoint. I used the Kaiku Visa prepaid card for a little less than two months so I know I am giving an honest review today. I […]

Lawless Denim Made In The U.S.A.

A profile of Lawless Denim, a company that is proud to manufacture its goods in the U.S.A. When it comes to the world of denim even the more household American name brands don’t source all materials from America. It is this disconnect that led James Roman Acevedo (Roman) to create Lawless Denim. Inspiration for Lawless […]

The post Lawless Denim Made In The U.S.A. appeared first on Small Business Opportunities.

______ Internet Marketing ______

Kaiku Visa Prepaid Card Review

If you are looking for a prepaid card, I found the BEST one for you. I recently had the opportunity to review the Kaiku Visa prepaid card and it did not disappoint. I used the Kaiku Visa prepaid card for a little less than two months so I know I am giving an honest review today. I […]

Get Mobile-Friendly by April 21st or Risk Lowering Your Rankings

In February, Google announced that it would start favoring mobile-friendly sites starting on April 21st. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Contrary to some bloggers’ interpretation of Google’s latest algorithm change, your site will NOT be de-listed if it is not mobile friendly. (Oh yes, all […]

How to Choose Keywords in a Way That Makes Sense: 5 Easy Steps

Now that I’ve told you to forget keywords just a few weeks ago, and I’ve given you time to mull that over, it’s time to revisit them. 

If you’re not sure what I’m talking about, check out the blog post here. It’ll make a lot of the following information a lot more straightforward. 

Yes, a unified content front is the most important thing, and yes there are many other ways of getting your content in front of your audience other than plain ol’ SEO.

But if you want to get traffic from as many sources as possible, then you’ll want to keep yourself in the loop as far as keywords/SEO go.

That doesn’t mean that you should throw the other post in the trash and get depressed about trudging your way once again through keyword research.I’m here to suggest a new way of doing it that makes a lot more sense, one that’s a lot easier and a lot more effective. 

The cool thing about this topic is that I can pretty much sum it up in one sentence: 

Find a keyword for a topic, rather than a topic for a keyword.
 

Now I’m going make like a ladder and give you some steps.

Step 1: Decide on the Topic for Your Content (with Your Site’s Goal in Mind)

What’s the overarching theme for your site? Who is your audience and what do they need? Pick a topic based on this before you do anything else. 

I won’t go into this in huge detail here because I’ve covered it much more thoroughly in the post I mentioned before: “A Challenge to the Status Quo of Content Strategy: Forget Keywords For A Moment“.

To recap though, the main points are:

  • Too many marketers forget the main point of their content when they focus on keywords first and foremost.
  • SEO-targeted content isn’t always people-targeted, which is the problem
  • It’s scary for marketers to move away from keywords, because they’re seen as the bread and butter of getting found on the internet
  • Creating content that has a specific purpose for a very targeted audience is the most important thing
  • Read through the last part of the post, “Suggestions for “Love Me” Content Creation”, to know where to look for inspiration for the right type of content

For this post, for example, I looked in our own forum and found that a lot of people were confused about keyword research:

keyword questions

So I figured I’d get some more info out there to make it easier. This way, my content is catered to my audience, rather than me struggling to find an audience for my content.

If you don’t have your own forum, it doesn’t mean you can’t look at others in your niche, or comments on blog posts, or even the topics that the other blogs are writing about. It’s all good for inspiration. 

NOW it’s time to search for a keyword to match your topic.
 

Step 2: Load Up a Keyword Research Tool 

If you already have one you use then that’s great! But if not, try one of the ones I’ve suggested below. 

Finding a keyword will now be much easier, as you’re not grasping at relevance-straws. You know what you’re writing about, so the topic is defined. You know people are wanting to know, you just have to figure out what they’re entering into the search bar when they look.

Start by loading up a keyword research tool, such as the one in the AffiloTools research module (which is a good option if you’d like to check your website health or other site checks at the same time) or Traffic Travis

I like to use Traffic Travis, so that’s what I’ll show you today. Head to the research tab and click on the box for entering keywords:

Traffic Travis
 

Step 3: Enter a Short Phrase that Sums up Your Topic

What is the core of your topic? What’s it really about? Enter that into your keyword tool.

Think of what is, in your opinion, the best short phrase that sums up your topic. For this one, I initially entered “Confused about keywords.”

confused about keywords

If you’ve got a few extra ideas, that’s great! Jot them down. They could be useful if you don’t find what you want with the first one. For example….

  • How to do keyword research right
  • Easy ways to do keyword research
  • Make sense of keywords

Hit “Fetch” to put the search through.
 

Step 4: Sort the Results to See if There’s a Good Fit

Sort by competition and look at lower competition options that are relevant to your topic and have decent search volumes.

You’re now going to look at the keyword suggestions. You’re looking for keywords that offer the best balance of:

  • Relevance to your topic.
  • Low competition.
  • High global monthly search volume

First, you’ll click on the word “competition” at the top of the column to sort results so that the lowest competition options are listed first.

You’ll then want to look at the words which have the highest search volumes out of the low competition options, and see whether any of those phrases are particularly relevant to your topic. 

Traffic Travis filter results

In this example, “keyword density” and “keyword density checker” have the highest search volumes, so in generic keyword research these would be the best options for my post. I would write about keyword density instead.

But does my audience specifically want to know about keyword density? Not particularly, so these results are unsatisfying to me. They are not relevant to the topic of my post, so I have to keep trying.
 

Step 5: Rinse and Repeat Until You’ve Found What You’re Looking For!

You know what they say: If at first you don’t succeed, try some other phrases till you find a good keyword! Or something like that…

If you didn’t find what you were looking for, try a new search phrase. You can even enter a few phrases at once for a variety of results.

Either way, keep going until you find something that fits all the criteria. It’s worth it to write about something that’s suited to your audience, and has the added bonus of a little SEO to help out with traffic. 

Sometimes you’ll be surprised at the results you find this way. I remember reading some interesting information about using Instagram for business and deciding to pass that on to our audience. 

I plugged “using Instagram for business” into Traffic Travis, and found a great result instantly. It was awesome:

Instagram keyword

That’s exactly the phrase I wanted for my content, with a 1,900 search volume, and only 1% competition. Yes I will use that, thank you! I was so (disproportionately) excited that I left a note on my work task about my find:

dude

Booyah! Good search volumes, no competition and no difficulty trying to figure out what to use for a keyword. Super straightforward. 
 

Don’t be Disheartened if Your Final Keyword has a Lower Search Volume than Less Relevant Keywords. It’s Still Better.

A keyword with a high search volume but low relevance is like having a large mailing list with a low click through rate. You can actually get more from a smaller list if it’s highly responsive.

Not all searches are as successful as my Instagram example (hence my excitement). The keyword I chose for this post, for example, “how to choose keywords”,  only has 210 global monthly views (but still low competition).

This is still good though because the topic is highly relevant to our audience (that’s you guys!), but also highly relevant to the search term. It’ll be easier to share, and it’ll actually be useful to our readers. 

Remember that bounce rate affects your SEO too. If your keyword is relevant but the rest of your title or your page isn’t, you’ll lose readers and slide backwards with your SEO anyway. Relevance is much more effective for reducing bounce rate and growing your brand’s reputation for great content.

If you follow this process, then keyword research becomes straight forward. It becomes relevant to your site and your brand, rather than trying to wrap your site and audience around an eclectic array of keywords. Do it. It’s faster, easier, more relevant, and just plain smart. 
 

Don’t Forget Your Takeaways!

takeaways 1. Choose your topic based on your website’s audience and what they’re looking to know.

2. Load up a keyword tool like Traffic Travis.

3. Enter a short phrase that sums up your topic.

4. Sort the results by competition. You want low competition, high search volumes, and the greatest relevance to your topic.

5. Rinse and repeat until you find a decent option to use for your content SEO.

QUESTION: Have you ever struggled with the dreaded keyword research in the past? How did you manage to get through it? Leave a comment and tell me about it!

________ Passive Income ________

SPI 157: The Art of Rejection with Jia Jiang

Jia Jiang was afraid to face rejection as he built his business, until he tried something unexpected: he started seeking it out. What he learned has changed his life.

SPI 157: The Art of Rejection with Jia Jiang is a post from: The Smart Passive Income Blog

It’s About Time! #NMX

I’m getting ready for the presentation of my life! The opening Keynote at New Media Expo in Vegas – 4:00pm PST in the Paradise Ballroom at the Westgate Hotel. Here we go!

It’s About Time! #NMX is a post from: The Smart Passive Income Blog

Join BuildPath and Learn How to Create a Profitable Business

In the last two years, I have participated in many interviews for different websites in the blogosphere. Frequently, the question was: “If you could go back when you started blogging, what would you have done differently?” My answer was always the same: “I would have hired a professional to teach me the right path since the beginning. This […]

______________________________ Resources ______________________________

Scale: Stage 6 of 6 on the Small Business Roadmap (FS105)

Scale: Stage 6 of 6 on the Small Business Roadmap (FS105) In the sixth small business roadmap stage we explore the final question: how can we grow this business beyond ourselves and into greater impact in the world and wealth in the company? We dig into the 11 steps of Scale where the goal is to hone, discover and experiment towards a more scalable and sustainable business.

Money: Stage 5 of 6 on the Small Business Roadmap (FS104)

Money: Stage 5 of 6 on the Small Business Roadmap (FS104) Now, in stage 5 of the small business roadmap, it’s time to get into the nitty gritty: can this business idea of yours actually make enough money to support you in a meaningful way? This is a stage most of us are not well prepared for, typically diving in without any knowledge of the metrics, the movements or the models.

Writing used to be hard. Then I tried this…

Eugene Schwartz was a leading Contemporary American Art collector. His stunning Manhattan penthouse — overlooking Park Avenue — was filled with important works from artists like Frank Stella, Morris Louis, and David Smith. And if you’re not familiar with these artists, some of their work fetched well into the 7 figures. How could Schwartz afford […]

_____________________________ Saving Money _____________________________

How to Spend Your Way to Wealth

Advertisements ensnare us. The purchases of friends tempt us. Society continually tells us to buy today and forget about the consequences of tomorrow. Many of us know that the common American saves less than 5% of their income, but I don’t think that’s really the entire story. Sure, we might have some trouble putting money into our bank account, but the real issue is in the spending. What are we, some of the most wealthy people in the world, doing with our income? Where is our money going? And, is our spending improving our future or detracting from it?

. . . → Read More: How to Spend Your Way to Wealth

My Unbelievable 14,000 Visitor Day!

It was 5:30am Monday morning. It didn’t seem out of the ordinary. It was dark out, I was tired, everything was pretty normal. As is my daily routine, I whipped out my phone and checked my site to make sure my new article had posted correctly and was being reviewed by my readers. At this point, everything looked good and my reader count for the day appeared as usual – something like 20 views by 5:30am. Cool beans – so I went about the rest of my day.

The next time I checked my analytics was when I was at . . . → Read More: My Unbelievable 14,000 Visitor Day!

3 Supposed Etiquette Faux Pas That Actually Make You Look Good

Etiquette’s a jungle, and there are any number of ways to find yourself on the wrong side of both Miss Manners and your social circle.

But what about social faux pas that really aren’t such terrible mistakes? Yes, technically committing any of these e…

____________________________ SEO and Traffic ____________________________

Google Told Me I’m Pregnant: From Strings to Diagnosis

Posted by CraigBradford In the near future, I think Google Now could tell you are … [Read More...]

How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Whiteboard Friday

Posted by randfish Given Google's recent changes to SERPs and their April 21 mobile … [Read More...]

Scale: Stage 6 of 6 on the Small Business Roadmap (FS105)

In the sixth small business roadmap stage we explore the final question: how can we grow … [Read More...]

_________________________________ Trends _________________________________

Links for 2015-04-17 [del.icio.us]

Anti-homeless spikes are part of a wider phenomenon of ‘hostile architecture’ | Art and design | The Guardian
In addition to anti-skateboard devices, with names such as “pig’s ears” and “skate stoppers”, ground-level window ledges are increasingly stu…

What I’m Doing Wrong on YouTube (And How You Can Do Better)

It may be a surprise to some of you, but not all of you, that the second largest search engine on the Internet today is not Bing, Yahoo or Ask.com. Instead, it’s YouTube… which just happens to be owned by Google, the Internet’s number one search engine. Of course, this really depends on your definiton of “search engine,” but if […]

Links for 2015-04-16 [del.icio.us]

  • Why the digging has never stopped in England’s gold-rush town | Society | The Guardian
    Folkestone’s gold rush began last August, when 30 bars of bullion worth a total of £10,000 were buried in a strip of sand just inside the Kent town’s tiny harbour. The new prospectors who descended on the beach were unwitting contributors to what was billed as a “participatory artwork” –although most were perhaps more interested in a slender chance to redeem lives blighted by poverty.

25 Best Traffic Building Tips Ever – Part #20 – Delicious Prospecting

Welcome to part 20 of my ultimate traffic and link building series. We’ve covered a lot of ground and the information you’ve learned should provide you with a clear cut plan on how to effectively optimize your website for rankings. I also recommend you visit the previous sections of this series so you can start from 1-19 learning the beginning […]

How To Do Split Testing for Fun and Profit

On this episode of Driving with John Chow, I explain what split testing is, and why you need to do it in order to make money online. Way too many new Internet marketers think all they have to do to make money on the Internet is to put up any landing page and the sales will come rushing in. The […]

Why the Rise of Native Advertising Is Good for Everyone

Advertising on the Internet takes on so many different forms these days. You’ve got the regular banner ads that have been around since the very early days. You’ve got sponsored content on nearly all the social networks. You’ve got pre-roll ads in YouTube videos, you’ve got email marketing, and you’ve got sponsored links on your search engine results page too. […]